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Case Study: How I Helped a Local Construction Company Dominate Google Rankings

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Client Industry

Construction

Location

Sydney, Australia

Duration

3 Months

Services Provided

Website Redesign, Local SEO

📈 Results at a Glance

  • Organic Clicks increased from 7.1K to 13.4K — a massive +88% boost

     

  • Top 5 Rankings for major service-related keywords

     

Dominated Local & National SERPs in just 3 months

🚧 Client Background

The client is a local construction business based in Sydney. Their goals were to:


1. Rebuild their outdated WordPress website


2. Increase visibility for local service keywords


3. Expand reach into nearby suburbs


4. Dominate national keywords in their niche

🧱 Key Challenges

-Competing against established companies and directory websites


-Website suffered from the May 2022 Google Core Update


-Outdated theme, poor content structure, and low topical authorit

Workflows 1

🔧 My Process

1. Website Redesign

  • Platform: WordPress

  • Theme: Kadence (lightweight, SEO-optimized)

  • Improved layout, performance, and mobile-friendliness

2. On-Page SEO

  • Main keyword + location targeted on homepage

  • Created separate service pages (e.g. Renovation, Home Additions)

  • Developed location pages (e.g. Blacktown, Northbridge, Central Coast)

  • Added 5 high-quality blog articles answering common user questions

💡 SEO Tactics:

  • H1/H2/H3 keyword structure

  • Sentence-level semantic optimization

  • Competitor-based keyword frequency analysis

  • Internal linking strategy to support homepage rankings

  • Entity connection via About Us and outbound links

3. Off-Page SEO

  • Press releases using brand name/URL anchor text

  • Guest posts & niche-specific PBNs (private blog network)

  • Directory listings (including missing ones)

  • Built positive 3rd-party reviews across Yelp, Yellow Pages

  • Social & Google Ads used to boost brand recognition

🧠 Tools & Strategy

-Used my custom-built NLP keyword scoring tool (based on BERT algorithm)


-Competitor analysis using tools like SurferSEO


-Custom internal linking maps & semantic keyword clusters

🚀 Final Results

  • +88% in organic traffic
  • Page 1 rankings across 10+ location pages
  • Keyword ranking jump from Page 2 to Top 3
  • Client now dominating the Sydney construction market

🎯 What You Can Learn From This

  • Design matters: a fast, clean layout wins

  • Focus on local + niche service pages

  • Internal links and content clusters = huge SEO power

  • Off-page reviews & branding efforts matter more than ever

Local SEO
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Local SEO
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Local SEO
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I specialize in turning clicks into customers. Through expert SEO strategies and optimized Google Ads, I help brands like yours connect with their target audience and achieve measurable growth.

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