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Local SEO Case Study: Dominating Google My Business Rankings in Just 3 Months

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Client Industry

Local Service-Based Business

Focus

Google My Business (GMB) Optimization + Local SEO

🚀 The Challenge

The client’s Google My Business listing was under-optimized, with low visibility in local search results and limited organic traffic. Although the service was competitive, they were not getting found on Google — losing potential customers every day.

âś… Our Solution: Strategic Local SEO Overhaul

We developed a comprehensive 3-phase strategy combining GMB optimization, on-page SEO, and authoritative off-page SEO.

🔧 Phase 1: GMB Optimization

  • Updated GMB categories to match search intent

  • Wrote keyword-optimized business description

  • Added all services + individual service descriptions

  • Uploaded 3-4 geo-tagged images per service

  • Responded to all reviews professionally

  • Published new GMB posts every 3–4 days

  • Added 10+ FAQs with SEO-friendly answers

  • Enhanced GMB business site with updated content

  • Published short videos and photo updates regularly

đź“„ Phase 2: On-Page SEO Improvements

  • Updated title tags, meta descriptions, and H1s for major pages

  • Added 1000-word SEO-optimized content to the homepage

  • Created 3–4 city/service area landing pages

  • Embedded Google Map + added a driving directions section

  • Integrated a “Privacy Policy” and “Business License” section

  • Added NAP in the footer + clickable phone number

  • Embedded GMB page into the website for stronger connection

đź”— Phase 3: Off-Page SEO + Authority Building

  • Built a full Google Stack (Docs, Slides, Sheets) + GMB Embed

  • Created 100+ high-quality, niche-relevant citations

  • Published a press release in Month 1

  • Secured branded guest posts with NAP and map embeds

  • Performed cloud stacking for high-authority backlinks

  • Delivered 50 hand-written reviews (bolded key words)

  • Focused on map authority + branded mentions

🔄 Ongoing Activities: Monthly SEO Growth

  • Continued publishing GMB posts, updates, and FAQs

  • Weekly performance tracking: GeoGrid, GMB Insights, Clicks

  • Topical content clusters to boost service relevance

  • Competitor map spam audits and manual spam reports

  • Continued citation index submissions + reputation building

đź“Š Results After 90 Days:

  • From Page 5 to Top 3 in GMB for key terms

  • 2x increase in map views & direction requests

  • 3x more local phone calls tracked via GMB

  • Better engagement with weekly GMB posts

  • Website traffic increased by 50% via local searches
Workflows 2

🔍 Tools We Used:

  • BrightLocal & Local Falcon (GeoGrid tracking)
  • Google Search Console & GMB Insights
  • SurferSEO + Grammarly + Google Docs for content
  • Whitespark + Yext for citation building
  • Canva for local post creatives

đź“ž Want results like these?

 Let’s talk about your business’s local visibility today.

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I specialize in turning clicks into customers. Through expert SEO strategies and optimized Google Ads, I help brands like yours connect with their target audience and achieve measurable growth.

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