πŸ“Š Case Study: Google Ads Campaign for Security Equipment Services in Dubai

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244 Clicks | 39 Conversions | 15.98% Conversion Rate

🧠 Strategy

We focused on delivering maximum ROI by targeting the right audience with the right message. Here’s what we did:

  • βœ… Segmentation by Service Type
    We split different offerings into dedicated ad groups for laser-focused relevance.

  • βœ… Location-Based, High-Intent Keywords
    We selected search terms aligned with buyer intent and geographic targeting.

  • βœ… Compelling Ad Copy
    Crafted benefit-driven, persuasive ads with strong CTAs to increase clicks and conversions.

βœ… Daily Optimizations
Used real-time performance signals to refine bids, keywords, and ad variations on a daily basis.

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πŸ“… 7-Day Results (July 1–8)

Metric

Performance

πŸ–±οΈ Clicks

244

🎯 Conversions

39

πŸ“ˆ Conversion Rate

15.98%

πŸ’° CPA

AED 64.38

βš™οΈ Optimization Score

89.3%

πŸ’‘ Key Takeaway

Through smart ad segmentation, intent-based targeting, and daily campaign optimization, we generated a strong volume of qualified leadsβ€”under budget.

This case is a great example of how strategy-driven Google Ads campaigns can deliver measurable results for service-based businesses in competitive markets like Dubai.

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